About Hockey King

Born from passion. Built for the game.

The Hockey King Company was founded by Luca and born from one simple belief: hockey is more than a game - it's a way of life. It inspires. It unites. It teaches lessons that last far beyond the rink. What started as a simple idea became a movement: grow the game, carry its spirit, and push every player to play hard and be their best not only on the ice but in everything they do.

At Hockey King, we're not just about wristbands. We're about what they represent. Every band tells a story. A story of quiet early morning practices to the roar of a packed arena. The cold air on your face, the sound of skates cutting through frozen ponds, teammates becoming lifelong friends, and the unshakable grit that defines every hockey player. Every band carries a piece of that story. Your story.

Hockey King is more than a brand. We’re a community. A brotherhood and sisterhood built on loyalty, passion and respect. You're part of the bond that connects players, fans and families all over the world. Wear a Hockey King wristband and you're carrying the heartbeat of hockey with you.

So throw on your wristband and remember you're part of something bigger. This isn’t just a band - It’s a badge of honor. It's not just style - it's a statement. A statement that you don't hold back. You play harder. You show up ready to win. No excuses. No quit. You are the game. Be your best. Always.

Rule the ice. Live the game. Be the King.